Shopping the Sales...


Style Theory: When shopping the sales think capsule wardrobe, items that will not date and are a little more luxurious in fabric. Or an item you love and know you will wear endlessly until that distant time when a warm sun reappears....

So with this in mind here are the Fashionistas styling out some key capsule looks:

The Camel Coat
SS14 Must Have colour..Cobalt Blue, a stunning coat paired with blue top to toe, perfect!
A perfect parka.
One of my favourite Christmas presents the gorgeous Zara plaid jacket (a little more  trend driven than capsule)
So useful the grey sweater, layer it up or wear with a skirt.
Understated style in a fine grey sweater..looks just gorgeous.
The mighty breton...
The breton dressed up
Winter floral dress wear through winter to summer.
Cobalt Blue dress from SS14 Topshop Fashion Show

Cool denim dress, so useful.
The flippy skirt. I love the black jumper and leopard print bag combination.
This quilted leather skirt looks fabulous with black opaques and a black jumper.
Leather/ Leather look leggings a AW13/ SS14 must have.
All images above from Pinterest
And here is where to buy some the key capsule items...all in the quick though they are selling out fast!:
Whistles Camel Coat £225
This is a basic Winter coat that will see you through season after season and camel always looks chic.

Blue is going to be big news in SS14 so for the price and the UK weather this could be worn so much through the next season and now you would be one step ahead of the game.
Zara Combination Parka was £89.99 now £69.99
A parka will see you through the next few months and next winter, black is the colour to go for as it does not date.

Zara Checked Jacket was £69.99 now £49.99
I have this jacket and absolutely love it, it may not be, necessarily within my 'capsule wardrobe' but right here, right now I am enjoying wearing it so am happy to bend the rules with this one!


Twist & Tango Jumper Atterley Road was £170 now £69
A grey jumper is a key player in a capsule wardrobe, it can be teamed with skinny jeans, a statement necklace and heels for a night out, or with a midi skirt, or patterned cigarette trousers....the possibilities are endless. It is a neutral, dresses down and takes the glitz out of an evening outfit (in a good way!)

Jigsaw Silk Back Cotton Sweatshirt was £109 now £54
This is such a beautiful sweatshirt and has a stunning silk back, it would look amazing with a statement necklace, a pair of distressed boyfriend jeans and high heel leopard/snakeskin courts for a night out. Or pair with a pair of skinny jeans and knee high boots for a classy but casual day look.
Accessorize Anouska Necklace was £22 now £11
This necklace would look fab over all the sweaters on this blog could be worn casually or dressed up.
Filippa K at Atterley Road Merino Stripe Pullover was £120 now £69
A beautiful and elegant breton jumper which again will see you though season after season, looks just as good with jeans as with skirts.


Zara Printed Dress was £49.99 now £39.99
Florals are not going away for SS14 so for a spring/summer wedding or for wearing now with black opaques and black shoes this dress would prove a good investment.
Zara Shift Dress was £59.99 now £49.99
Sticking my neck out a little with the cobalt blue but I do recall seeing the colour crop up many times in SS14 fashion shows so if you invest now you will be super 'on trend'!

Levis Cape Sleeve Dress Was £80 now £55.90
I have bought this and love, love it. It needs a little bit of alteration but it is going to be such a useful dress from now through to summer. A denim dress with a twist...perfect!


Zara Jeans with Zips £39.99 now £29.99
These jeans are a fab fit, I bought a pair in black in the sales and I love the fit. The dark blue colour is very flattering and would look fab with a chambray shirt and a chunky cream jumper and brown/beige ankle boots.

Zara pencil skirt with ruffle was £35.99 now £25.99
As with all the Zara items, not exactly the best reductions but everybody needs a 'flippy' skirt in their wardrobe to pull on on a night out with a loose shirt tucked in and high heeled ankle boots dress down with a chunky jumper and a pair of knee high flat boots. Again this is another of my sales purchases that I cannot wait to wear.

River Island Black Leather Look Embossed Skirt was £45 now £25
Look so much more expensive that £25, fling on a jumper over the top and a pair of heels and you are ready for an evening out!

Dorothy Perkins Luxe Leather Look and Ponte Leggings £25 now £15 
I have found my leather look leggings to be invaluable this Autum Winter and I know I will be wearing them into the Spring and these legging looks fab on. The key is to find a jumper that is the right length for you. I found a fine knit H&M jumper-dress that was perfect and so reasonable £12 I think. I am afraid I cannot see it online at the moment but it is definitely worth having a look around H&M for some very reasonable longer knitwear.

So a little delve into what is still left in the sales. And here's a few of my sales buys below that are available in some stores but are sold out online:

Whistles Cashmere Jumper in Navy was £145 now £70
Also a little gold necklace I spotted today in H&M (£7.99 - current stock) that looks fab with the jumper.
Zara Shoes now £49.99
Love these shoes have had my eye on them all Autumn/Winter and when I saw them in my local Zara on sale I knew it was meant to be!

My Style over the last week:

Jumper H&M (£7 in sale)
Coat: M&S
Trousers: Topshop
Shoes: Zara
Bag: Marc Jacobs

Jacket: Zara
Scarf: Uniqlo
Jumper: Topshop
Jeans: Topshop
Trainers: JL
Bag: TK Maxx

Coat: M&S
Denim Jacket: Warehouse
Jumpsuit: River Isalnd
Bag: M&S
Shoes: Nine West

Parka: Zara
Jumper: H&M
Leather Look Leggings: Zara
Boots: Hunter
Scarf: Becksondergaard.
Have you been tempted by the sales this year, what are your star buys? 

Thanks so much for reading xx Next time SS14 Key Trends....


  1. WOW you look amazing in the last photo.
    I bought a coat, boots and dress in the Mango sale. Oh and a fur gilet in White Stuff. I think that's quite good (for me)!!


    1. Thanks so much Fiona, it was a rare sunny day this holiday! I love your sale purchases, the mango dress you bought is fab very Isabel Marant! Glad you have indulged in the sales too! Xx

  2. You totally rock that M&S pink coat - stunning! Defo link up this post to my Style Challenge. Some great advice for sale shopping. I'll pop a linky tool in my next post! Ax

    1. Thanks so much Avril, I am wearing the pink coat to death as it guess it is a bit of a one season wonder! I would absolutely love to link up to your style challenge I saw it on your blog the other day, I will keep an eye out for your linky, thanks so much Frances xxx

  3. Some really cute looks!! I love the checked Zara coat on you. Cobalt blue has never been a favorite of mine but I love that look with the coat and denim! Great suggestions!

    1. Thanks so much Joanna, I am loving the Zara jacket..not too sure how long it will be on trend so like the pink coat I intend to wear it alot over the next few months! Doesn't the blue look fab on Leandra she is always so ahead of the game x

  4. Hi there! Love the Zara check jacket plus your other picks too, a very inspiring and stylish post!

  5. You did good in the sales too! Love the sweater and necklace! You look great in the check jacket!

    You have inspired me to dig out a Zara cobalt blue sweater I bought last year! xx

    1. Love the Whistles sweater & I have that H&M necklace, it's fab! Topshop coat is a gorgeous colour too...some great Sales finds! You're certainly getting your wear from the pink coat & love your last look : ) Sian x

  6. Some great ideas for sales buys there thank you! love all you look especially the last one how glam do you look out walking! I would love to clear all my coats out and start again but not sure how much on ebay I would get, itching to get a parka after this post. :)

    1. Thanks so much for reading, I must admit my Parka has been sooo useful this winter as it is waterproof too....a must for this weather! Xx

  7. Frances loving all your sales purchases & that Zara coat looks amazing on you. Happy New Year! Jane xx

    1. Thanks so much Jane, I think I may have bought too much in the sales but I really have tried to go for basics ( apart from the shoes!) Happy New Year xxxx

  8. I love cobalt blue and you've picked some fab pieces. I'm off to take a look (despite promising myself I wouldn't spend anything this month!!). I agree with the other ladies. You look amazing in your pink coat xxx

    1. Hi Liz, I am liking the idea of cobalt blue too, January is usually a write off for me as it is my birthday too so I will try to be frugal in Feb! Xxx

  9. I love this post, some really gorgeous stuff and you look gorgeous. Love your look. Donna x

    1. Thanks so much Donna and thanks for reading xx

  10. Oh you are so rocking your parka in the last look. I need to step up my game about a zillion notches after the veg out fest over Chrimbo. And I have to admit to trying on your tartan jacket in Zara as you look so good in it. Sadly, it doesn't work on me as it does on you. Being good now - have not bought anything from the sales this year so far. Doesn't mean I haven't bought anything though :o)

  11. Very glam look in the last photo. Am angling for one of April's SGS scarves to go with my new (soon to be delivered) parka :-)

    I've done quite well in the sales, a coat, jacket and jumper so far. Must stope now!

    1. Wow, you have done well, good sales shopping! X

  12. I love bright blue & so I'm happy its going to be around for a while! I've been a good girl in the sales & scored some good capsule items including the Zara boots you introduced me to! I love them! Thank you! Ax

    1. Capsule wardrobe is definitely the way forward, the boots are fab! Xx

  13. This is such a great post, as it is so easy to loose your head in the sales and just grab and buy everything you get your hands on ;)

    I also got and love the Zara plaid jacket :)

    Greetings from London,

    1. Thanks so much, I have tried to keep focused on capsule items sometimes tricky! Thanks for reading and commenting!

  14. Your Zara jacket is too cool for words. I love how you styled it- one of my favorite looks of the season. I also think the last looks is spectacular. You are full of inspiration.

    1. Thanks so much xxx hope you enjoyed your lovely holiday! X

  15. So glad I found this! I am going to tell my girlfriend about this blog I bet she will love it :)


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