Unboxing the Ultimate Capsule Wardrobe Item with Jaeger


Style Theory: There is such an exciting rush when something you have bought online arrives, something special you have spent your well earned cash on and it is even better when that item arrives beautifully gift wrapped. Some brands, like Jaeger, have got this down to fine art, a thoughtfully wrapped item in chic packaging is the ultimate luxury and feels that little bit extra special...

Jaeger recently launched their Spring Summer 17 knitwear collection alongside some new, chic packaging, a luxury match made in heaven. As expected from a stylish, heritage brand like Jaeger the packaging is cool and sophisticated, knitwear comes wrapped in layers of tissue paper encased in a sunshine yellow and grey box, understated and elegant. It was such a joy to unbox, that quiet two minutes you have to yourself in a manic day when you can savour opening the box and seeing your new purchase...bliss....like the time out in the old Cadbury Caramel Bunny adverts, grab yourself a cuppa and 'take it easy' unboxing your new capsule wardrobe piece..

This wool cashmere sweater, is my idea of jumper perfection. A laidback, slightly oversized cut in a mid grey marl made of the softest wool with a dash of cashmere to make it a must have in a capsule wardrobe. It a real investment piece, so easy to wear it falls in with every item in my wardrobe, from jeans to party skirts to trousers, I guarantee once you put it on it is hard to take off.

This is my ideal outfit, it is elegant and grown up without looking too old and is so so comfortable, add a pair of trainers and I would wear this every day if I could. Jaeger's new knitwear collection is all about carefree style and I am all about that, with a hint of gold, glitter and pink of course, well, I wouldn't be dressed like me if not!

Photos by Victoria Metaxas 

Here are a few a my favourite pieces from the Jaeger knitwear range.....camels to pinks and grey everyday classics with a design edge.....
Wool Curved Hem Sweater £150

Wool V Neck Slouchy Sweater £142

Wool Cashmere V Neck Sweater £142

Wool Cape Back Sweater £150
Cut Open Sleeve Detail Sweater £150
All these pieces of knitwear are chic twists on classic cuts that would seamlessly slot into any wardrobe and last season after season.

So, I will be wearing my grey jumper today (again)! What are your favourite pieces of knitwear, what items do you reach for again and again? As always I would love to hear your thoughts and comments, until next time Fran xxx

This blog post was created in partnership with Jaeger, all opinions and styling are my own.